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What is soft staging, and how can it help sell your house?

Updated: Mar 2, 2022

Every home seller wants to make the most of the property sale. From different levels of home improvements to ways of presenting, there are many strategies for attracting potential buyers. Usually, houses are put to market empty, traditionally staged, or soft staged. As one of the most common steps in selling a property, soft staging is a budget-friendly option to make the best visual appeal. If you're planning to sell your home, you might want to consider this technique that will help sell your house in a record time.

What is soft staging?

Soft staging is a trending version of presenting a home for sale. Unlike traditional staging, the focus is not on furniture but surface treatment and details that will accent the best home features. It requires a significantly smaller investment than regular staging, so you don't have to stress about the design and rent furniture for it.

When looking to buy a home, people usually focus on location and local amenities. However, the next step in narrowing down a housing choice is the size and genuine home appeal. As the place where we spend most of our time, homes provide comfort and safety. Thus, during a house hunt, homebuyers look for a place that will evoke some emotions. Entering empty property or stepping directly into someone else's lives doesn't have the same appeal as soft staging. With this open space concept, you can see the best features of every room accented with details, leaving the rest of the home layout design to customers' imagination. Carefully curating the space, buyers will fall in love with the place, triggering emotional purchases and a higher offer.

How does staging help sell your house?

Staging a home is like putting makeup on it. With the right shades, palettes, accents, and details, you can achieve wonders. However, this method of home presenting has three main goals to achieve. To:

  • show the home best features,

  • sells the property fast,

  • impress the potential buyers.

Before putting it for sale, every home requires some refreshing, from wall painting and home improvements to dedicating some time to the exterior and curb appeal. The level of upgrades will entirely depend on your budget. However, if your home is in good condition, you might want to focus mainly on home improvements that will raise the property's value. Instead of spending time and money on traditional staging, investing in kitchen and bathroom elements could be a good return investment.

How to achieve it?

Staging a home is like furnishing your dream house. But in this case, you might want to focus more on neutral appeals than personal taste. To attract buyers, you will need to research classic and trending home features and adjust the idea to your own concept. Still, every home staging has a couple of typical steps.

Storing the furniture

The first step in soft staging is storing everything before you start preparing the home for a sale. With fewer furniture pieces, homes look bigger and brighter. That's what makes the soft staging stand out from traditional staging, along with being more budget-friendly. So, once you decide to leave your Massachusetts home and start planning that complex interstate relocation, the movers you have hired can simply transfer your things all at once to a new location. That way, you can skip the storage renting part. This can be a great way to save some money, especially if you want to leave the state and settle elsewhere. Of course, if your new home is not ready yet, always keep in mind that a nicely staged home can get you a better deal. So, paying a bit more for storage may pay off significantly.

Wall painting

Wall painting is the most affordable and effective way for a room to achieve a “brand new” vibe. It will give freshness and a clean feel, which positively affects anyone entering the place. Therefore, when choosing the wall colors, make sure to go with warm and inviting tones. Opting for neutral is the best way to appeal to most homebuyers.


Next to walls, floors are the first thing anyone notices entering a home. Thus, dedicating some time and means to rejuvenate wood and tile will give a great first impression. Cleaning, polishing, and waxing wooden surfaces is always a good investment since it can also raise the value of the place.


Dedicating some thoughts to lighting when soft staging your home will do wonders for the place. Natural and artificial lights play an essential role in home design since they accent the colors, textures, and details. Make sure to let a lot of light in, or consider innovative and eco-friendly lighting solutions when making the improvements.


The final and most crucial step in soft staging your home is getting rid of the personal touch. No one wants to enter other people's memories, so make sure to use neutral and tasteful artwork and décor. You can also achieve it by using fresh flowers, clean forms, and light textures, which will create inviting and positive vibes.


In the real estate market investments, as in life, people should never underestimate the power of the first impression. Since most of the home viewings are available online, you need to seize the opportunity to create the right home appeal to attract potential buyers at first glance. That's exactly what soft staging is about – efficiently presenting the best features of your property on a limited budget. This not only refers to the interior of the place but the exterior as well. Therefore, sticking to the neutral, clean, and clutter-free concept in landscaping is a guarantee of a fast home sale.

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