The Value of Professional Photography

When I log on to our Multiple Listings Service or cruise Zillow to see if there are any new listings on market, I am always stunned by the number of sellers and listing agents that opt not to take professional photographs of a property. There's this push and pull that often goes into it because photography costs money...but it also MAKES you money. Today we will look at examples of photos taken at the same condominium in Brookline and talk about why professional photography (and why working with an agency who uses that standard as its baseline of operation) is advantageous.


Room Dimensions - I'm sure you've struggled with your cell phone before trying to capture the width and depth of a room, and I'm sure you've noticed that it's nearly impossible. Take a look below to see what a difference a photographer with the appropriate lenses and equipment makes.


Lighting - Getting the lighting just right without having to head to photoshop is a real struggle on a cell phone. A photographer has lighting props and exposure tools to make sure the balance it just right...and you don't have to lift a finger to edit the pictures.



Image Resolution - I have uploaded the best-quality image from an old MLS listing, and a low-resolution professional photograph from the same property below. Do you see the difference?


It's really a no-brainer. The problem is that some agencies require their agents or sellers to pay for photography, so many people opt not to have a larger expense. But here at Unlimited Sotheby's International Realty, every home is photographed by a professional to help us showcase the property in the best way possible.


Call us today if you are interested in engaging us for world-class services and vast international exposure.

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